About
BACKGROUND STORY
Jute Story is a revolutionary Eco friendly initiative taken behind the tall walls of confinement. An ordinary woman engaged into philanthropy and humanitarian service took up her mission to revive jute to trendy, fashionable eco friendly lifestyle space, her relentless work through various projects & innumerable measures from vocational training, advocating social inclusion, beyond stigma & discrimination she is Chaitali Das, Founder of Label Jute Story, Founder, Chairperson and Managing Trustee, Rakshak Foundation, Chairperson & Managing Director , Route2jute Pvt. Limited continues her global campaign ‘Jute for Climate Action’.
Founder, Chairperson & Managing Director
CHAITALI DAS
Internationally acclaimed Jute Revivalist and Social entrepreneur, Chaitali Das, is the prestigious Guinness World Record holder for the largest jute bag in the world.
As the Global Chairperson & Managing Trustee of Rakshak Foundation and Founder, Chairperson & Managing Director of Route2Jute Pvt. Ltd., she has consistently advocated and promoted equitable, Gender-focused & just Climate Action measures through Revival and Reformation of Jute.
Jute Story has initiated a global campaign, ‘Jute for Climate Action’, to reach out with diversified jute products as fashion statement, in packaging, accessories, stationery, home decor, utility sectors.
The innovative and trendy products created under this label, have infused a new life and vibrance in the way Jute is perceived. It has not only aided conservation of the environment but also promoted jute as a sustainable and fashionable material, creating responsible livelihoods and eco-conscious consumption trends.
CEO Rakshak Subhidha Pvt. Limited
JAYDIP DAS
Jaydip Das, Director & CEO, Rakshak Subidha Pvt. Ltd. is the Founding Trustee of the Rakshak Foundation Trust. An entrepreneur, philanthropist, he is on board of verious organization.
CEO, Route2Jute Pvt. Limited, Jute Story
RISHAVRAJ DAS (Overseas Co-Ordinator)
ABOUT JUTE STORY
Route2jute Private Limited, is registered with ROC having Indian Institute of Management as it’s share holder, its brand is called ‘Jute Story’. The company is having its’ clientele majorly from Government Departments, prestigious Institutions, Corporates, Business Houses, Corporate Events, Social Events. The Company has already exported consignment to North America. The company is registered with ROC, incubated & guided by Experts from Indian Institute of Management Centre of Innovation Park, it is registered with National Jute Board of India. Jute Corporation of India, Jute Diversified & Export Promotional Council. MSME, IEC, Export Promotion Council.
JOURNEY OF JUTE STORY TOUCHING MAJOR MILE STONES
A glorious journey of progress and reformation began behind bars to beyond bars to National & International Exhibitions including SAARC, Sri Lanka to BIMSTEC Kolkata, BIMSTEC Mumbai, from the historical Oxford book store to Eminent Designers store Toil Mumbai & Toil Kolkata & Y-East sustainable store of Techno India Group. From patuli Floating Boat store to Heritage Tram PAATRANI, store on wheel. At the prestigious ramp walk alongside top designers in the Country to International stage to Dubai, Central Asia Fashion Khazakstan, where super models walked the ramp before Central Asian Fashionistas, Designers, Entrepreneurs.
Making it to the Guinness World Record, by creating the largest jute bag in the world. giving a message to the global community Greener inclusive world.
